If you’re sharing Youtube or Vimeo links on Facebook, you may not be getting the kind of engagement you expected. In fact, a recent study found that “native” Facebook videos receive up to 10X the number of interactions that Youtube videos receive. If you’re wondering what a “native” Facebook video is, it’s when you literally upload your video file from your computer to Facebook (sharing a link does not count!).

One reason for the difference in engagement is that Youtube links do not autoplay. They actually open up in a new window and play from Youtube. Native videos begin playing automatically in your friend’s Facebook feeds whether they like it or not. Another reason is Facebook’s algorithm is [probably] designed to favor Facebook videos over Youtube videos. It’s top-secret and nobody actually knows, but if you look at the stats, native videos seem to dominate engagement.

Here is what you do…

If you want to receive up to 10X the engagement on your Facebook posts, you’re going to have to take a few extra steps, but we think it’s totally worth it! CIESC Media Services made a video explaining exactly how to download your Youtube video and caption file, and upload it directly to Facebook. No more links!

As easy as 1, 2, 3

  1. Download video and caption file
  2. Upload directly to YouTube
  3. Remember to include captions

Watch this video to learn how

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